Straying almost as far from conventional commercials as possible, GE recently released an ad for some new light bulbs. It stars Jeff Goldblum being perfect. It’s strange. Wonderfully, wonderfully strange… How would you like to have listened in on the meeting where this idea was first pitched? Read more: http://twentytwowords.com/the-risk-taking-marketing-genius-behind-the-hilarious-new-ge-ad-deserves-a-big-raise/
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