Gap’s Partnerships With Music Festivals Like Bonnaroo Scoring With Millennials

View this image > T-shirts for sale at Bonnaroo this year. Via Chris Laxamana A few years ago, after Gap’s customer base aged out of its core demographic, marketing executives at the company were grasping for a way to connect with the millennial generation. Gap, which started in 1969 and made a name for itself […]

 

The post Gap’s Partnerships With Music Festivals Like Bonnaroo Scoring With Millennials appeared first on Fortified SEO.

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