After \’Genius\’ Fail, Apple Back to Promoting iPad in Olympics

Apple, which discontinued its much-panned “genius” ads during the Olympics after their short run, is back with a more traditional approach, promoting its latest iPad. The ad above, which ran during Tuesday night’s Olympics telecast on NBC, touts the new iPad’s Retina display and the ability to tweet articles you like. The “product-as-hero” style of […]

 

The post After ‘Genius’ Fail, Apple Back to Promoting iPad in Olympics appeared first on Fortified SEO.

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