Small Business Advertisers Like Facebook’s Immediacy, But Not Its Metrics

A few days before Facebook’s IPO, General Motors pulled all its advertising from the platform, charging that it didn’t work. At a conference in New York this week, execs from online eyewear retailer Warby Parker and luxe retailer Gilt Groupe voiced the same sentiment, charging that Facebook doesn’t provide an atmosphere that’s conducive to sales. […]

 

The post Small Business Advertisers Like Facebook’s Immediacy, But Not Its Metrics appeared first on Fortified SEO.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s