Old Navy To Focus More On Kids, Less On TV In New Ad Campaign

Video available at: http://youtube.com/watch?v=i7dvrUci8qk. Ivan Wicksteed, Old Navy’s chief marketing officer, is doing two new things with the retailer’s back-to-school campaign: He’s tapped Nickelodeon stars to recalibrate the brand’s messaging toward children and he’s starting a long-term reduction of its reliance on television. The campaign, “Multiply Your Style,” incorporates Jennette McCurdy and Ariana Grande, the […]

The post Old Navy To Focus More On Kids, Less On TV In New Ad Campaign appeared first on Fortified SEO.

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