James Franco plays an Ashton Kutcher-like role in this new ad for Samsung’s Galaxy Camera.
While Franco’s previous ad for Samsung’s Galaxy 10.0 tablet played on the actor’s famous multitasking, in the latest commercial, Franco could be anyone. The real star is the camera, whose on-the-go editing features are on display. In this case, Franco serves a similar function that Kutcher does for Nikon: He’s the affable, hirsute Gen Y bridge to the new technology. Mimicking Nikon’s marketing strategy may work in this case since the Samsung Galaxy Camera is a much better product than Nikon’s Android-based competitor, the CoolPix S800c.
What do you think? Did Franco sell you on the camera? Let us know in the comments.
Image courtesy of Samsung
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