IKEA Malaysia recently held a cosplay contest in which they asked their customers to dress up like some of their products.
It seems like a weird idea, but it actually turned out to be a surprisingly effective marketing technique.
The winner of the contest received a gift card worth $250 and 20 runners-up received gift cards worth about $62.50.
Many of the costumes are really well-done and these people look so much like the products, they would probably blend right in at an IKEA store.
Check out some of the best examples below:
This woman also looks like a clock.
This makes me smile.
A bright idea.
Now, that’s dedication.
I think this is my favorite one.
The king of cosplay.
What even is this thing?
It ain’t easy being green.
She lights up a room.
A real hat trick.
This dude looks like a clock.
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