IKEA In Malaysia’s Bizarre Costume Contest Has Customers Dressing Up Like Products (Photos)

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IKEA Malaysia recently held a cosplay contest in which they asked their customers to dress up like some of their products.

It seems like a weird idea, but it actually turned out to be a surprisingly effective marketing technique.

The winner of the contest received a gift card worth $250 and 20 runners-up received gift cards worth about $62.50.

Many of the costumes are really well-done and these people look so much like the products, they would probably blend right in at an IKEA store.

Check out some of the best examples below:

This woman also looks like a clock.

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Spot on.

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This makes me smile.

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A bright idea.

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Now, that’s dedication.

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I think this is my favorite one.

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The king of cosplay.

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What even is this thing?

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Teamwork! 1410543219-31410543219-3


It ain’t easy being green. 1410543219-51410543219-5


She lights up a room.

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Crazy hair. 10304797_843758995675781_7332082255005853698_n10304797_843758995675781_7332082255005853698_n


A real hat trick.

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More clocks!

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This dude looks like a clock.

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H/T: Rocket News 24

Read more: http://elitedaily.com/envision/ikea-malaysia-cosplay-photos/757202/

The post IKEA In Malaysia’s Bizarre Costume Contest Has Customers Dressing Up Like Products (Photos) appeared first on Fortified SEO.

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